The concept of “Corporate Responsibility” is part of Newrest’s DNA and is reflected in the system of values and rules that define its entire activities. In this context, this Christmas, Newrest Hellas designed a promotional activity that reaffirms the company’s commitment to “Society”, placing ‘People’ at the centre.
Putting into practice the values of solidarity and giving, Newrest Hellas develops its Corporate Social Responsibility programme through various actions. This time it has chosen to support the work of the organisation “The Smile of the Child”.
Let us not forget that Christmas is the time when everyone exchanges heartfelt wishes in the hope that they will be fulfilled. So this Christmas, the people of Newrest and its customers joined forces to make wishes come true, with the aim of bringing a smile to as many children in need as possible!
By purchasing any type of coffee in any of the company’s outlets and for a period of 1 month, the company donated €0.05 of the proceeds from each cup of coffee to the organisation “The Smile of the Child”.
Every day, “The Smile of the Child” responds to the many and varied needs of thousands of children throughout Greece, guaranteeing and defending their rights to well-being, health and equality. Newrest Hellas has decided, with a sense of joy and respect, to actively participate in supporting this important and valuable work, because nothing can compare to the bright smile of a child!